GADIM™ - visibility, accessibility, representation, inclusion
The Global Alliance for Disability in Media and Entertainment was created to promote the inclusion of persons with disabilities in mass media.
GADIM’s mission is informed by Article 8 (Awareness-raising) of the United Nations Convention on the Rights of Persons with Disabilities (CRPD).
"Nothing About Us Without Us"
This phrase has become the central theme for the disability rights movement’s activism around media. It is communicating the idea that no decision should be made by any media organization without the full and direct participation of members of the disability community.
This idea is reflected in GADIM's approach to the representation of people with disabilities in the news and entertainment media - people with disabilities must be involved in all aspects of mass media to convey their authentic stories.
GADIM is a global project to leverage all media, culture, and entertainment to promote the rights and inclusion of people with disabilities. The project’s main mission is to improve the portrayal of disability in mass media.
GADIM invites all media organizations and industry participants – news, entertainment, advertising, etc. – to increase the representation and authentic portrayal of people with disabilities in all areas.